Logos

My intent in designing logos for the linear gallery was to create mostly minimalist compositions that focused on either the linear or the spatial aspect of the gallery, with a large focus being on the text "linear gallery". I chose to only use black, white, and a shade of gray in my designs because I felt it challenged me to focus on the interaction of the positive and negative space in the composition of each design. I also felt that relying on color would be less effective were the logo to ever be printed in black and white. I have arranged the final composition of the iterations on a 6"x 6" grid with each logo centered in their respective block. I chose four images, which are at double scale, to fill the remainder of the grid spaces. These images were selected because I felt that they were some of the more successful designs and that they help organize the page into what I believe is a more aesthetically pleasing composition.