Project 2

Project Two Intent:

                On board number one (Grand Marnier) I attempted to express the similar shapes that repeat throughout the font and define the curves within the font. The letter “a” has a void that defines the space between the ear and the hairline; the form of this shape is replicated with a slight modification on the terminal of the letter “e”. The similarity between these positive and negative spaces can best be seen by connecting each letter with a rotated version of itself. The curve of the “a” shapes the “G”’s lower bowl; and the “e” shapes the curves on most of the other letters in the example text. On board number two (ecstacity), one of the defining qualities of the font is that two angles determine the slopes of each letter with an applicable diagonal component. The letters “s”, “l”, and “t” are on the steeper slope; and the letters “e” and “y” are on the gentler slope. Both boards also relate to each other by using the same technique to identify several other qualities of each font. The Gothic fonts have triangular terminals and apexes, the varying forms of each font are enlarged and placed in a repeating pattern along the top and bottom of the boards. The tracking/kerning of each font is expressed by a gradient that darkens in the negative space between each letter of the original translucent text in the background of the image. The consistency of each apex and terminal element is also shown using horizontal lines extending over the length of the image. Lastly, key parts of each font’s “anatomy” are also highlighted on the background text of each board. By analyzing both of these fonts in such a manner, my intent has been to express both the defining elements that appear to shape the characters of each font, as well as different characteristics of the final product that relate to the experience of reading the text.